Like the entire process, the UI for edits remains very simple and straightforward.įinally, potential customers see the Google Business Products in your GMB profile when people search for your company. To make any changes, simply click on the three vertical dots and the product details unfold. Ultimately, the Product Collections render in a simple format to review and update. Conversely, for other types of products that may require a longer buying decision, “Learn More” provides an opportunity for potential customers to click over to your site and start researching your products.Īs with the image, once you select a link, the “Publish” button grays out until a valid link is provided. For an e-commerce company, linking directly to the product page with a call-to-action of “Buy” makes the most sense. Google offers a dropdown menu of choices so your company can select the text. For example, once an image is uploaded, the “Publish” button turns from light gray to blue and the text changes to “Add”.Īdditionally, there is an option to link to the product page, which presumably all companies would leverage. As you’ll see in the following screenshot, Google does not allow an item to be published without these fields completed. There are certain mandatory fields, such as the product image. From our early tests, the GMB Products render the same for collections with 1 product or 30 products. Google recommends adding at least 3 product per collection, but for some companies that is not applicable. If you don’t see the name of your product collection you desire, simply click on “something else” and it brings you to the same menu.Įvery product must belong to a collection. Google starts with a series of prompts (based on other GMB information) to build product details. As expected, the user interface (UI) is extremely straightforward. Look for Products listed as part of your menu (on the left menu), then you can experiment with the program. To check the availability of Google Business products, head to your GMB profile. Additionally, Google offers alternative guidance on showcasing product details for large or certain chain companies. Google notes the Product Editor is geared towards small and mediums sized businesses (with a few exceptions). Over the past few months, we have seen the GMB products tab roll out into a majority of our client GMB profiles. Items added through the Product Editor appear in Business profiles on the computer and mobile version of Google Search.” Consumers will see a more curated showcase of a store’s products on the Business Profile Products tab on mobile, or the Product Overview module on the computer. “The Product Editor allows merchants to build a presence on mobile and the computer to showcase their products and drive consumer interactions. Google explains the rationale behind the feature. So, naturally, that leads to a few questions such as what is GMB products and how does it work? First, what is GMB products?Įssentially, GMB products allows companies to showcase product details (similar to services, which have been available for some time). For example, when Google released an option to list products, then add your products to your GMB feed. So, how do businesses take advantage of the GMB platform? First, keep an eye on your GMB profile and note any changes. Google constantly iterates Google My Business (GMB).
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